01
Track
Pixels and audiences are set up on your website and platforms.
Retargeting
Performance Marketing / Capability
Reconnect with people who know you
Ads that bring back people who already visited your site or engaged with your brand.
Part of our performance marketing practice: Many people do not buy or inquire on their first visit. Retargeting keeps your brand in front of website visitors, video viewers, and social followers with relevant ads that bring them back when they are ready to act.
How we deliver
How we run paid.
Audiences are grouped by what they did, and each group gets a message that fits.
02
Segment
People are grouped by the pages they viewed and the actions they took.
03
Message
Each group sees an ad that suits where they are.
04
Cap
Frequency is managed, and ads stay helpful rather than repetitive.
What we do
Relevant follow-up ads
Retargeting audiences and messages that respond to what each person has already seen or done.
- Pixel setup
- Audience segments
- Dynamic ads
- Frequency caps
- Cart and form recovery
- Sequenced messaging
Related capabilities
More from Performance Marketing
- Media PlanningChannel mix, budget split, and timing planned around your growth targets.
- Media BuyingAd placements bought on the platforms most likely to reach your audience.
- Paid AdvertisingCampaign setup, targeting, and ad testing across paid social and search.
- Lead GenerationCampaigns and landing pages designed to capture qualified inquiries.
- Campaign ManagementDaily oversight that keeps campaigns on brief and on budget.
- Campaign OptimizationOngoing tests on audiences, creative, and bids to lower cost per result.
- Marketing AnalyticsExplore our Marketing Analytics services.
Engagements
Choose how we partner
Project
A defined scope for one campaign, launch, or channel priority.
Retainer
Ongoing monthly support across planning, execution, and reporting.
Integrated
Several Ouj services working together under one marketing plan.
Retargeting depends on correct consent and cookie settings. We work with your website team to set it up in line with the rules that apply to you.
Need Retargeting?
Retargeting gets more value from traffic you have already paid for by bringing interested people back to finish what they started.