01
Seed
Starting terms come from your team, your customers, and competitors.
Keyword Research
SEO & Digital Growth / Capability
Find the searches that matter
Search terms mapped to intent, competition, and business value.
Part of our SEO & digital growth practice: Choosing the wrong keywords can bring traffic that never converts. Our keyword research looks at how your customers search, groups terms by intent and topic, and picks the keywords where competition is realistic and the business value is real.
How we deliver
How we grow visibility.
We look at why people search as well as how often they search.
02
Expand
Research tools surface related searches and questions.
03
Group
Keywords are clustered by topic and search intent.
04
Prioritize
Each keyword is ranked by value, difficulty, and relevance.
What we do
Keywords with intent
A keyword map showing which terms to target on which pages, and why they matter.
- Search intent analysis
- Keyword clustering
- Competitor keywords
- Question research
- Keyword mapping
- Priority scoring
Related capabilities
More from SEO & Digital Growth
- SEO StrategyA prioritized roadmap for rankings, content, and technical fixes.
- On-page SEOTitles, headings, copy, and metadata improved for search engines and readers.
- SEO ContentArticles and pages written to answer real searches and support your services.
- Local SEOGoogle Business Profile and local search work for nearby customers.
- Website Performance AnalysisSpeed, technical, and usability checks that affect rankings and conversions.
- SEO ReportingMonthly reporting on rankings, organic traffic, and new opportunities.
- Performance MarketingExplore our Performance Marketing services.
Engagements
Choose how we partner
Project
A defined scope for one campaign, launch, or channel priority.
Retainer
Ongoing monthly support across planning, execution, and reporting.
Integrated
Several Ouj services working together under one marketing plan.
It depends on the size of your site and market. The focus is on terms relevant to your services, not long lists nobody uses.
Need Keyword Research?
Good keyword research points your pages and content toward searches that bring relevant visitors rather than empty traffic.